Eden TV, a new UK-based natural history TV channel has recently begun broadcasting. To celebrate their launch, the network built a 16-foot-high sculpture of a mother polar bear and her cub stranded on an iceberg. Also meant to increase awareness about the plight of the polar bear and their dwindling habitat as a result of climate change, the sculpture was sent to float down the Thames river. The event took place on January 26th and started at Greenwich, South East London traveling to the Tower Bridge and then to the House of Parliament.